DISQUS

Online Marketing Blog: 11 Best URL Shortening Services – Vote Your Favorite

  • Mani Karthik · 11 months ago
    My vote goes for TinyURL.com. Honestly I dint even know the other guys existed ! lol Courtesy - Twitter.
  • Diane · 11 months ago
    I do really like tweetburner but today even though I was logged into my personal acct, the post went to a company acct I manage. Maybe it was my browser (Flock) that created the problem though. The post was about Elvis' birthday and wanting to go to Graceland. :-s
  • Lee Odden · 11 months ago
    I wonder what people think of adjix - the service that lets you make money from link shortening?
  • BarbaraKB · 11 months ago
    I've only seen Guy Kawasaki using adjix. Curious myself but no time lately to check out. Others?
  • Alysson · 11 months ago
    I'm a cli.gs fan. I like the stats. I must admit that I haven't really tried the others...when I find something that meets my needs, I tend to stick with it.
  • Skitzzo · 11 months ago
    For me the geotargeting that Cli.gs offers puts it over the top. Zima comes in a close second, IMO.

    @Mani, once you use a service with real time click stat tracking, you'll never go back.
  • Dana Lookadoo · 11 months ago
    ReadWriteWeb posted an article yesterday Bit.ly's Firefox plugin that lets users hover over shortened URLs from some other shorten-url services to see the resulting full URL, click-throughs, etc.

    I have not tried it, but such transparency may change how some affiliate marketers post links as well as reduce the # of Rick Rolls. :-)

    The other shorten URL service that provides detailed analytics is TwitClicks.com. Again, have not tried it, but you can watch a movie on their site demonstrating how it tracks Twitter advertising.
  • OutsideMyBrain · 11 months ago
    I like to use http://tw.itter.me

    Although it's not the shortest link service. I like the words it makes, "Twitter Me" and it allows you to customize the tag.

    For example:
    http://tw.itter.me/TwitterWhore
    http://tw.itter.me/FunnyTweets

    The other thing I like about it, is that it is relatively undiscovered, so it has my two previous links listed as the number one and number two ranked link throughs.

    Most importantly, I can easily remember the tag that I used for each article rather than something like "xrEI84r".

    Thanks for the post. Great idea!
    Bradley
    @OutsideMyBrain
  • LouCypher · 11 months ago
    You should add one more column into the table: "URL expiration"
    and if possible, "API" column.
  • Joe Moreno · 11 months ago
    Lee,

    Thanks for putting together this vote. We're honored to have Adjix in the top 11.

    I'm looking forward to the final results, but I'd be surprised if they differed much from the post you referenced on the cli.gs blog. The founder of cli.gs, Dr. Pierre Far, Ph.D., did a thorough job analyzing the data that Twitter released to the public. I think that represents a great sampling.

    Cheers,
    Joe Moreno
    President
    Adjix
  • Lee Odden · 11 months ago
    The monetization angle of your service is very interesting Joe. Looking forward to seeing how it pans out.
  • Pascal · 11 months ago
    I like to use http://low.cc, simple and easy to get hit count. nothing but the bare essentials
  • Pierre Far · 11 months ago
    Hi Lee and everyone :)

    Thanks for including Cligs!

    A key difference between these services is how they handle shortening to the same destination. Some have a global short URL that everyone gets, some have a user-specific short URL, and some allow an unlimited number of short URLs per destination. Each approach has upsides and downsides and users need to understand this as it affects how the service helps them.

    The API is also very important. Some have APIs that allow unlimited access and user-specific access, some don't like heavy volume, etc. The API really affects how users can create and get to their data.

    A lot of these services are supported by Twitterfeed and/or Tweetdeck (because you mention Twhirl support, Tweetdeck and Twitterfeed should be mentioned too, IMHO).

    Some have Wordpress plugins that can do neat things.

    Cligs and bit.ly (as far as I know, the only two that do) have Google Gadgets which you can embed in Gmail, iGoogle, or any other page really.

    Some services are supported by or support various Firefox extensions like UrlbarExt (a whole bunch) and Ubiquity (at least Cligs and zi.ma).

    Finally, there are more features in Cligs that are listed under other services, so maybe you can include them too? Cligs also "tracks
  • Lee Odden · 11 months ago
    Thank you for the analysis on all the services Pierre. This is just a min-review of 11 difference shortening services and I think everyone reading appreciates the insight you bring to the table on how these kinds of tools actually work.
  • Pierre Far · 11 months ago
    Thanks Lee. I kinda have to know the market I'm competing in :)
  • Erin Bury · 11 months ago
    Honestly I always just use Tweetdeck or BrightKit to shorten my URLs - never an individual site. I guess I only ever really need to shorten a URL for a Tweet, otherwise I just include a hyperlink in an e-mail.
  • Chris Eveley · 11 months ago
    Cli.gs wins due to amazing private stats :)
  • Jim Spencer · 11 months ago
    At least with www.cli.gs I know I have a genius working full time behind the scenes while offering a full featured URL shortener.

    I like how the Firefox button makes it really easy to shorten URLs and then cli.gs makes it simple to tweet the renamed and shortened URL.
  • Cassius · 11 months ago
    I don't mean to be negative but isn't Zima just a custom design on top of this $60 script?

    http://plusphp.com/Pages/52/plusPHP-Short-URL-A...

    I mean, it definitely has it's functionality but it doesn't seem to be in the same league as some of these others.
  • David Towers · 11 months ago
    Cligs definately my favourite because of the analytics option.
  • Andy Meadows · 11 months ago
    Thanks for including BudURL in your survey! One clarification is that we use a 307 redirect instead of a 301 redirect on purpose. Our research shows that this is a more powerful redirect method for tracking purposes and provides even better SEO pass-thru. This is the redirect methodology used by Google, Blogger, and Feedburner.

    Thanks again for including us and we look forward to the feedback!

    Andy
  • Lee Odden · 11 months ago
    Thanks Andy, I had noticed the 307 and noted that along with a link to a spec page about it. Am curious what practicing SEOs think about that.
  • Skitzzo · 11 months ago
    Andy, I'd love to see your research on that because Google specifically tells webmasters to use 301 redirects.

    http://www.google.com/support/webmasters/bin/an...

    In fact, 307's are temporary redirects making them much more like a 302 rather than a 301. As most SEO's will tell you, temporary is not the way you want to go unless the page will be back to its original location soon.

    Since the pages will never be on budurl, I would suggest that not only should you not use 307's but that they could conceivably do harm.

    And last but not least, is the 307 even valid in the latest version of html? I know it was in 1.1 but I didn't think it made it much past then (admittedly I don't know for sure).
  • Felixt · 11 months ago
    When I was starting out, Tinyurl was one of my favorite cloaking tool mainly because it's free :P
  • Janet Forte · 11 months ago
    My personal favorite is definitely Budurl. Zi.ma, comes in 2nd.

    Enjoyed your post!
    @yogini
  • Yellow SEO · 11 months ago
    Thanks Lee, I have been using tinyurl but after reading this post and seeing the results I checked out cli.gs and budurl and both look very promising.
  • Tom Justin · 11 months ago
    TinyURL has always been my choice until BudUrl.com came along. Anyone who wants to see instant information on outgoing email or ongoing results, need look no further. It has all the elements of tinyurl with humongous instant result data at your fingertips.

    Tom Justin
  • GamePlanHayden · 11 months ago
    BudURL is the smoothest and most friendly. Definitely aggressive in building out more functionality and listening to users for what is most needed in tracking shared URL's as well.
  • Sara // Lofty · 11 months ago
    BudURL is simply the best.
    TinyURL can go to bloody hell!

    Happy voting! XD
  • Melek · 11 months ago
    definitely BudUrl.com. i can track my links, shorten my links...it's great!
  • Skitzzo · 11 months ago
    You do realize you can track your links with several of the services on this list right?
  • Darin R. McClure · 11 months ago
    http://cli.gs/What is your favorite URL shortening service? psst its cli.gs...
  • Graham · 11 months ago
    Have tried tinyurl, have not tried many of the others, i use http://linkslash.com/
  • TheFrosty · 11 months ago
    I like to use my own custom forwarding service via a WP plugin, then it's easy to use any other service mentioned.
  • Johnmansda · 11 months ago
    I'll try all of it, please give us more list, thank you very much for this information. beginner.
  • Jiri · 11 months ago
    Put multiple links into one short link

    http://1link.in
  • Rahul · 11 months ago
    i have used tinyURL.com, and Bizz.cc/ ... depends what i need the link for, ... if its just a handout link, i use tinyURL, else Bizz.cc works good for a good look, custom URL with stats...

    Rahul!
  • Sarah · 11 months ago
    I also like http://tw.itter.me as well. I had a link appear on their homepage for about 4 days and it actually brought me a decent amount of traffic to my blog.

    Im surprised that they were not on your list because I see a lot of people using them, and creating your own tags is cool :)

    I made a few links with the tags I wanted before all the good ones were taken!
  • Steven Haver · 11 months ago
    I'm out of touch and behind the times as usual. I have used tinyurl in the past, but will have to check out some of the others. Thanks for the tips! Budurl has some great features, and looks like a great way to get control of my ever-growing bookmark lists.
  • Lary Stucker · 11 months ago
    I would really like to see a URL shortening service that shows as a referral in Google Analytics. Then I can evaluate the effectiveness of that link in context of traffic and Goals.
  • Lauren · 11 months ago
    Great post - I was excited to see everyone's responses! My favorite is BudUrl, but now that I am seeing the results, I think I will be checking out Cligs.
  • Kevin Delaney · 11 months ago
    Sadly, any of the URL shortening services can go bad on you. They could either change their service so that it blocks PR or they might send your traffic somewhere that you don't want it to go.

    I guess, if you are serious about link shortening, you should just do it yourself and make your own redirect program.
  • Lee Odden · 11 months ago
    Kevin, you make a very good point. Relying on any third party for something as indefinite as link redirection is a risk. Several of the services listed above include domain name aliasing od subdomains to address this issue.
  • kelly · 11 months ago
    Had a post like that in my blog last month but yours is more comprehensive! Wooot! :D
  • john · 11 months ago
    you missed:
    http://bacn.me/

    for bacon lovers
  • Steve · 11 months ago
    You also missed http://rde.me -- Pretty new but has all the features including a firefox add-on and the URL's are short!
  • Pascal · 11 months ago
    @Kevin, yes, definitely agree. That's why I created low.cc, and for as long as I use it myself, I'll let anyone use it :) Fair?

    And I'll keep tweaking it till I get it "just" right. Next is better referral stats.
  • kortina · 11 months ago
    Hey, good summary. I would like to note that bit.ly does do 301 redirects:
    $ curl -I http://bit.ly/L8mw
    HTTP/1.1 301 Moved Permanently
    ...

    The only time we do a 302 is if you use a custom URL.

    Another "extra" we have that you might mention in the last column is our Firefox extension, which lets you preview page titles and full links for short urls before clicking on them. The extension is available here: http://bit.ly/bitlyFirefox

    Thanks for the writeup!
  • kortina · 11 months ago
    I apologize for a mistake in the last comment. I read the table incorrectly and see that you have bit.ly listed as supporting 301. Misread the table--mea culpa!
  • Michael · 11 months ago
    Maybe I'm missing something, but I don't see my personal favorite ow.ly on the list. That's my vote for clean and simple.
  • Phaoloo · 11 months ago
    I think is.gd could be the shortest shorten url service. I really like its bookmarklet.
  • ej · 11 months ago
    I think this is the shortest I've ever seen, though it's not too user friendly, and you have to manually strip the www to make it shorter. http://x.se/t5ju
  • Kari Rippetoe · 11 months ago
    I used to use BudURL, until they started charging. I could keep using their free service without a problem; but Cli.gs came along and I started using them instead. Cli.gs is definitely my favorite.

    I found one called traceurl (http://traceurl.com) that tells you how many clicks your URL received; but an added feature is you can create URLs to files on Box.net.
  • Jerry · 11 months ago
    I think your content is very helpful for the guys with one website. I have found many excellent pieces to help me market my ecomm site.
  • TeasasTips · 10 months ago
    There are so many of them. I just use tiny url because its easy to remember.
  • Yves Marie Danie · 10 months ago
    From this day forward.....I'm trying the bud & cligs fellas!

    Thanks for the article! :-)
  • Peter Hamilton · 10 months ago
    Great List Lee! Thanks!
  • Jeff Tippett · 10 months ago
    Great stuff. I've started using idek.net from @covati. His service is continuing to grow.

    Jeff Tippett
    @jefftippett
  • andylackie · 10 months ago
    yea tinyurl all the way for me!
  • Harold Read · 10 months ago
    Because of the advantage of tracking the activity on my cloaked links, I have been using Jonathan Legers' offto.net for all of my cloaked linking.
  • Kara Fenton · 10 months ago
    TinyURL is the only site that I've ever used, because frankly until now it was the only site I've ever known of. Now that I see the light of my other options I'm glad to know that these other sites offer much more variety and a wider array of tracking options.
  • gesf · 10 months ago
    There is another one: http://urlms.com
  • sagar · 9 months ago
    good collections of shortening url servise. i votr for tinyurl because its very simple to use...
  • url360 · 9 months ago
    not forgetting this URL shortening service by url360.me
  • Super Jumbo Mortgage · 3 months ago
    For everyone with a Clicky Pro account their new Clicky.ME provides Detailed Analytics Tracking and a listing of the URL's that I have shorted for my reference.
  • rickberrry · 2 months ago
    my vote goes to http://myurlz.com. new, simple, great features
  • Aaron · 2 months ago
    Here's a new one I'm using these days...
    http://www.snappyurl.net/
    It's also got a list of the last 11 URLs created on the site (the long versions so you can't be fooled into visiting dodgy shortened ones.
  • vinotht · 2 months ago
    Now a new site came up http://zxc9.com for URL shortening