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I think it's a fun one.
Interestingly, I advise clients to name their microbranded network for the Purpose but use the Tagline for value systems. e.g. The Harley Davison Community (Purpose) with the tagline Medice, cura te ipsum! - will attract doctors with bikes for recreation rather than bikers with hoggers for serious.
I guess what I am saying is, think about using the name of your blog for your Purpose, keywords, subject and the tagline for your tone, position, values. :P
"A blog about good business writing and bad. Especially the bad. Because there’s so much more of the bad."
It's a bit long, but pretty much sums it up.
Recently I've been getting particularly snooty and obnoxious about bad writing in my posts. To reflect that, I am thinking of changing the tagline to "Did I mention that I had a PhD from Cambridge?".
Unfortunately, I suspect a lot of people wouldn't realise that such a tagline is just me being snootily obnoxious towards my own self-important writing!
Something new always catches others' attention.
Tyrone Shum
Internet Business Path dot com
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Need help with understanding ecommerce? Visit my blog and learn how to profit from ecommerce.
Good work
I am going to brainstorm some new tagline ideas.
Great work,
Rob
"Mark 2100, World Dictator: Sooner or Later"
;-)
I'd say that the headline/tagline is the number one most important piece to draw in an audience.
I personally use bizzarre and almost controversial headlines, but you have a list of very catchy and clever and tasteful headlines that I can learn from...
which is the key for everyone here, read and learn how to do this on your own blog.
The only problem? I'm not just a reporter of the web, I'm a marketer. The tagline doesn't reflect that.
Janet
Not from a blog, but the one I've always enjoyed the most is from a locksmith friend of mine who uses this tagline: "Pick me before they pick you."
Thanks for an enjoyable read.
Gwen McCauley
Bottom line, don't worry too much about the tagline. Worry about the content.
I clearly have my work cut out for me :)
Thanks
Paul Castain
Is a Blog about trying to live a more balanced life in this sometimes chaotic world. It includes my quest for quitting my job and FINALLY Doing what I Love.
What do you think?