DISQUS

Online Marketing Blog: 7 Ways To Develop A Unique Brand For Your Blog

  • Marko Saric · 5 months ago
    Some great tips! Person writing the blog makes that blog unique so to work on polishing your writing style and on finding your own voice is a must to stand out in the blogosphere.

    Also I'd like to point out videos. Try and publish videos once in a while, it makes your blog more personal and will make it easier to differentiate yourself in a very staurated world of "text-only" bloggers.
  • Waqas · 5 months ago
    Its really about being consistent and creating content that readers will find useful. The internet audience is more focused to "skimming" content and headlines play a key role in catching the attention of this audience and you just have a few seconds to catch/lose your audience.
  • Craig · 5 months ago
    Nice tips. I'm currently in a remodelling mood and tips like these help me focus my attention on certain parts of my blog. :)
  • Sammy S. · 5 months ago
    Great tips! Agreed, Marko- video is a great way to both humanize and stand out at the same time (and very easy to share through facebook, etc.)
  • Stephen Duetzmann · 5 months ago
    Great tips. I also tend to think that you need to periodically look at what you are doing and make sure your message hasn't become stale.

    Stay Savvy!
  • Phaoloo · 5 months ago
    Nice tips to find a way to stand out of the crowd of bloggers.
  • Josh Dunn · 5 months ago
    Great post.

    My blog is fairly new and I am really working to find my "voice".

    For now, I'm not going to worry too much about Super-Uber-Quality content. I'm just going to write what comes to me and try to be true to my readers.

    I don't know. Guess I just thought I would share.

    Thanks for the Super-Uber-Quality content by the way....

    Josh
  • Stephanie Valentine · 5 months ago
    Great tips. One way that I have found to have a post archetype is to express my personality through the blog as an archetype -- for instance, cowgirl. I use horses and microfarming as analogies for solutions I am offering through my blog. I also like your other point of viewing the topic from a fresh angle. I've have to get some coaching to realize what specific slants on which specific topics catch the attention of small business owners for my blog, and that has really made a huge difference. A solid list of useful pragmatic tips.
  • Christian · 5 months ago
    Excellent tips, I am trying to improve my blog and this will really come in hand.
  • Mary · 5 months ago
    "Focus on a unique topic, or intersection of topics"...this is really important; all the successful blogs I know are focused and you can find the same philosophy/message in every single post.
  • charlene · 5 months ago
    Adam, Thanks for your post. Very helpful. Just a few questions: On #2 on design. Can you give me some examples of blogs that have "simple" and/or "unique" designs? And I'd also love to know who you consider to be the outliers in the blogging world.
  • charlene · 5 months ago
    Thanks Adam. Great examples. Found even more through Kottke.org, which he references as sites that are related his.
  • Adam Singer · 5 months ago
    @charlene:

    Kottle.org is a fantastic blog with a unique *and* simple design.

    Also, the 37 Signals blog has a nice clean design.

    You can see I'm partial to simple layouts, however design is totally a personal preference. Check out the blog design roundups on Smashing Magazine for some of the more avant-garde designs .

    As for outliers in the blogging world, it all depends on niche - they exist across the spectrum of interests.
  • teuku2 · 5 months ago
    Great tips. I also tend to think that you need to periodically look at what you are doing and make sure your message hasn’t become stale.
  • Colored Opinions · 5 months ago
    Thanks for the great tips, my technorati ranking sucks, technrati is a big mystery to me.
  • Christopher · 5 months ago
    Fantastic tips, thanks. :)
  • Gabriella · 5 months ago
    The beauty of writing your own blog is you are the boss. You are sharing some valuable information however one thing I did not notice is "Commitment" I have seen many blogs with a "gone fishing" sign. Basically the person looses interest or they have not updated since 2003. I have a variety of blogs & I try to post at least twice a week. Having a blog simply to monetize is where (imho) people go wrong. Again thanks for sharing your info.
  • Noel - Text a Librarian · 5 months ago
    These are great tips, thank you! I got stuck for awhile in planning what we wanted the goals and elements of our company blog to be (we make mobile reference software for libraries) that I couldn't come to a decision on how to get started. In the end it was just about picking a targeted area, thoughts and commentary on working with libraries, new technologies, etc.

    Things have started, everyone knows what they need to do to contribute and all is set up for success. Implementing these tips will make it even better.
  • Fred Roberts · 5 months ago
    Thanks! Adam. I was a just considering purchasing a domain with my name to begin the process of 'branding' my business as opposed to setting up another keyword phrase domain, Fred
  • Julia Tetler · 5 months ago
    Hi Adam, Great post and tips, thanks. #5 Focus on a unique topic is very important. Everyone is unique, just be yourself.
    See more your posts,
    AdWooz.com
  • Oxzen Media · 5 months ago
    great article post..thanks for tips and idea share on developing on unique brand blog..i learn more from it. thank you very much... we will come back often.
  • Ryan Biddulph · 5 months ago
    This is an excellent article. Consistency is key as no blog starts out with the highest page rank. Thanks for sharing your insight.
  • jonathan · 5 months ago
    Great ideas to improve my blog. The brand will be important for long-term marketing effort, I get it. Thank you
  • Melai · 5 months ago
    It's a very nice post. I wonder how many bloggers actually realize that. Well, there's a wide variety of readers who may come across one's blog but what's important is CONSISTENCY, as you mentioned. It'll make a good impression if you have it.

    -Costa Rica HQ
  • Marcy · 5 months ago
    Thanks Adam for wonderful tips! Now I know how to develop a unique brand for my blogs. After having an extraordinary blog, we should also know the Dos and Dont's of Blogging. Some basic blogging netiquettes shall be observed too. I'm looking forward to read your post about this topic also. I think you are really good in giving helpful tips! Just keep it up!
  • Veyton · 4 months ago
    Thanks for your post. Very helpful.
    For now, I’m not going to worry too much about super quality content. soooo far :-)
  • Annette · 4 months ago
    Thank`s for a great article.
    I have a marketing blog and i just changed it to stick out from the crowd+adding content every single day jumstarts traffic.
    It is a lot of work but without quality content=no visitors.

    Annette.
  • Rajnish Parihar · 4 months ago
    This is nice article about marketing.
    Definitely every one, directly or indirectly associated with marketing can take benefit by it.

    Thanks more for your effort...
  • Jamie Allsop · 4 months ago
    These are some really useful tips on improving your blog. Like mentioned in point 5, be yourself focus on something that is important to you. Thanks for the great article.
  • Clint Dunaway · 4 months ago
    I agree that consistency is very important yet hard to achieve. It's difficult to keep coming up with new and interesting articles. I find it mentally draining.