can I also recommend communities dominate brands, smart mobs, everything is miscellaneous and, my own book, the power of the network (on lulu.com)
Julie-Laure Coassin
· 1 year ago
I would also recommend Communities dominate brands by Tomi T Ahonen and Alan Moore + The whuffie factor: Using the Power of Social Networks to Build Your Business by Tara Hunt. Thanks, Julie
Andy Beal
· 1 year ago
Wow! Heck of a list Lee!
Thanks for including Radically Transparent and thanks for lending your wisdom in the chapter on public relations!
It's incredible what a wealth of information/knowledge is out there in the form of these books and more.
I wonder if this was the case 10+ years ago with the dot com bubble. I remember books like Customers.com, firebr@ands, blur...what else was there?
David Meerman Scott
· 1 year ago
Great list, Lee. I'm honored to be included.
Rich Brooks
· 1 year ago
Lee,
Thanks for the list. The book that I've been saying is the best book for social media is...drum roll please...How to Win Friends and Influence People by Dale Carnegie.
The reason is that social media at it's heart is just a new version of networking. It's about providing value. Anyone who reads How to Win Friends will be light years ahead of their competitors in terms of using social media to build their personal brand.
Lee Odden
· 1 year ago
Thank you for the recommendations David (Cushman), and congratulations on the book!
Hi Julie, I had not heard of "The whuffie factor: Using the Power of Social Networks to Build Your Business" before, thanks.
Lee Odden
· 1 year ago
Hey Andy, thank you and Judy for such an authoritative book on Online Reputation Management - nothing else comes close.
Lee Odden
· 1 year ago
Thank you for the suggestions Albert and also the links. That makes it even easier to check out the books.
I think Julio's book is excellent of course, he included my endorsement on the cover :), but I avoided application specific books because who knows how long a service with no business model will last?
That's a good point Joseph and I agree, I don't think there was anywhere near as much 10 years ago. Rich Brooks makes a good comment on that as far as longstanding books like those from Dale Carnegie that speak to the core of all that's social.
Obviously the landscape has changed as well with the ease of publishing. In the past 5 years or so there's been a huge surge in publications on digital marketing topics, yours included. I'd speculate the boom in blogging has something to do with that.
sri vikas
· 1 year ago
why add freaknomics and why ignore - Anatomy of buzz .
and why no inclusion of "wikinomics" ?
Marney Lewis
· 1 year ago
Holy Smokes! that is quite the list of resources there and I really appreciate it :) This aricle was a joy to read, and i took alot of notes, Thanks so much!
Barry Plaskow
· 1 year ago
Lee
This is quite a list. A little over whelming. How should a newcomer prioritize this information?
Thanks
Jason Mangrum
· 1 year ago
This is an excellent list of Social Media Marketing books. One could reach a college-level education (or better) with just a handful of these in their arsenal.
Great article, too. I keep coming back to this blog b/c the information keeps me fresh and at the top of my game.
Thanks again for another excellent post.
Be well, Jason Mangrum, Founder
Abigail Beal
· 1 year ago
Wow! What a great list! Now I know what I want from Santa.....
I'd also recommend Red Hot Internet Publicity by Penny C. Sansevieri. This is the book you'll want to have if you've just written a book and want to get it into the hands of eager readers. Learn to use virtual author tours, blogging and other online tools to publicize your book.
Mike van der Heijden
· 1 year ago
Hi,
What do you think about Seth Godin's 'Tribes', I think that could be an addition to your list.
Lee Odden
· 1 year ago
Hi Mike, Tribes is on the list between "Personality Not Included" and "Here Comes Everybody".
Lee Odden
· 1 year ago
Barry, prioritizing really depends on your goals and starting point. You can't go wrong starting with Cluetrain and then Groundswell.
Lee Odden
· 1 year ago
Hi Abigail, I think I've seen that Internet Publicity book before, am checking. Thanks for the suggestion.
H. Court Young
· 1 year ago
I would add "The World is Flat" by Thomas Friedman. While not specifically a marketing book, it gives a good overview of what is happening to the world that marketers need to be aware of.
H. Court Young Promoting awareness through the written word
Carlos Abler
· 1 year ago
I don't know if a lot of people know about this one because it is kind of new and does not overtly focus on marketing. But I am reading Designing For the Social Web by Joshua Porter right now, and find that there are a lot of great insights that would be beneficial to marketers.
All Comments
Thanks for including Radically Transparent and thanks for lending your wisdom in the chapter on public relations!
and Twitter Means Business - Julio Ojeda-Zapata http://twitin.biz/
Both are out within the last few weeks
I wonder if this was the case 10+ years ago with the dot com bubble. I remember books like Customers.com, firebr@ands, blur...what else was there?
Thanks for the list. The book that I've been saying is the best book for social media is...drum roll please...How to Win Friends and Influence People by Dale Carnegie.
The reason is that social media at it's heart is just a new version of networking. It's about providing value. Anyone who reads How to Win Friends will be light years ahead of their competitors in terms of using social media to build their personal brand.
Hi Julie, I had not heard of "The whuffie factor: Using the Power of Social Networks to Build Your Business" before, thanks.
I think Julio's book is excellent of course, he included my endorsement on the cover :), but I avoided application specific books because who knows how long a service with no business model will last?
Speaking of tomes on Twitter, I would also recommend "Twitter and the Micro-Messaging Revolution" from O'Reilly.
Obviously the landscape has changed as well with the ease of publishing. In the past 5 years or so there's been a huge surge in publications on digital marketing topics, yours included. I'd speculate the boom in blogging has something to do with that.
and why no inclusion of "wikinomics" ?
that is quite the list of resources there and I really appreciate it :) This aricle was a joy to read, and i took alot of notes, Thanks so much!
This is quite a list. A little over whelming. How should a newcomer prioritize this information?
Thanks
One could reach a college-level education (or better) with
just a handful of these in their arsenal.
Great article, too. I keep coming back to this blog b/c
the information keeps me fresh and at the top of my game.
Thanks again for another excellent post.
Be well,
Jason Mangrum, Founder
I'd also recommend Red Hot Internet Publicity by Penny C. Sansevieri. This is the book you'll want to have if you've just written a book and want to get it into the hands of eager readers. Learn to use virtual author tours, blogging and other online tools to publicize your book.
What do you think about Seth Godin's 'Tribes', I think that could be an addition to your list.
H. Court Young
Promoting awareness through the written word
http://www.amazon.com/Designing-Social-Voices-T...
Thanks for sharing.
Still a great list though! ;)
Thanks for including Social Media is a Cocktail Party.
My favorite on this list is Groundswell. I've read 5 or 6 of these, and Groundswell is really well done.
~Jim Tobin