DISQUS

Online Marketing Blog: Big Brand Social Media Interview: Wells Fargo, Home Depot, UPS & Graco

  • Melissa Williams · 1 year ago
    I was just reading your article and found it most interesting. I was wondering if there is a place for "newbies" in social media marketing?
  • Lindsay Lebresco (Graco) · 1 year ago
    Thanks for the opportunity Lee!
  • Samir Balwani · 1 year ago
    Great group of people you've put together here and interesting interview. I really like how they defined "social media"
  • MySolutionSpot · 1 year ago
    This was a great post. I really liked the different perspectives on social media. It is interesting to hear how other companies and people use it to help their business.
  • taulpaul · 1 year ago
    Do these speakers have twitter accounts?
  • Lee Odden · 1 year ago
    Hi taulpaul, click on their names in the bios above - they link to the interviewees Twitter accounts. I could not find one for Tim Collins though.
  • Valeria Maltoni · 1 year ago
    Glad the tweet was helpful, Nick! Lee, this is an excellent interview with my colleagues at the Blog Council. I look forward to meeting those I have not met in person yet at next week's event.
  • Michelle / chelpixie · 1 year ago
    It's an interesting look to see how national brand name companies are handling social media and outreach. Each of you have to go beyond what small businesses do and contend with legal departments and making the ROI clear to your managers and marketing departments.

    I'm sure that makes your jobs a lot harder than my own which as a social media evangelist for a smaller company is a bit different.

    I think that your advice re: strategies is extremely valuable. Starting with who your customers are and building a strategy around them supports participation. Doing something that ignores their needs and desires completely will leave you with an empty space.

    Thanks Lee for such a great interview.
  • DaveMurr · 1 year ago
    Thank you for sharing such an insightful interview. The highlight for me was hearing how these companies adapted their marketing practices to social instead of trying to make social media work within the confines of their current marketing agendas.

    I was also glad to hear Lindsay Lebresco stress listening as a fundamental foundation to any social media "strategy".

    Companies large or small looking to jump into the social media pool should read this interview. There is a cornerstone of information here that is invaluable.
  • Sandeep Arora · 1 year ago
    Awesome post.
    We just released a interactive FLASH defining Social Media visually.
    Hope it helps.
  • Cari · 1 year ago
    I noticed that building relationships and listening to consumers, whether overtly or insinuated, was mentioned over and over again throughout the interview. If companies can get the listening part down, their job will be infinitely easier and more effective. In order to build any kind of relationship with consumers, you must listen to them first.

    A lot of the time it is difficult for small and medium businesses to do this themselves, which is why we have started a buzz marketing company to help them. There are so many conversations going on online; everyone should be able to get involved.

    Cari
    Buzz.io
  • flip · 1 year ago
    "hierophant" 'evangelist' isn't enough. Has the internet truly become religion?