Online Marketing Blog - Latest Comments in Dell Social Media Interview with Richard Binhammer

Re: Dell Social Media Interview with Richard Binhammer

Steven Beam — Tue, 23 Dec 2008 00:11:23 -0000

Thank you for sharing. I'm just glad to be part of the blog universe and be able to learn and share. Blogging has completely changed he way I do business, communicate and get my information.

Re: Dell Social Media Interview with Richard Binhammer

Richardatdell — Wed, 10 Dec 2008 12:02:11 -0000

David,

I just moused over and noticed your contact info. We have actually been through your issues several times. We have different perspectives on the matters, as you know and has been documented on your blog. Not much further to be said or done however, we appreciate your larger point, although think we agree to disagree on that too.

Re: Dell Social Media Interview with Richard Binhammer

Richardatdell — Wed, 10 Dec 2008 11:53:05 -0000

David, if you want to contact me directly I will follow up on your issues and see what is going on. I am enpowered to do that and will. Email: Richard_Binhammer@dell.com

Re: Dell Social Media Interview with Richard Binhammer

David — Wed, 10 Dec 2008 07:43:38 -0000

Dell listens.

They don't fix issues effectively in my experience. Sadly, they aren't empowered to.

Dell is a poster child of how engaging is only step one and not at all sufficient. There is a need for much larger organizational change to satisfy customers. This change is not the responsibility of the people of that social media group - it is the responsibility of upper management.

Re: Dell Social Media Interview with Richard Binhammer

marketwise — Tue, 09 Dec 2008 18:56:40 -0000

Very insightful conversation - this was particularly telling: "Perceptions are no longer just reality. They are real. The

Re: Dell Social Media Interview with Richard Binhammer

Cari — Tue, 09 Dec 2008 14:21:50 -0000

Great interview! Dell really is a great example of how companies should be using social media.

Cari
Buzz.io

Re: Dell Social Media Interview with Richard Binhammer

Richardatdell — Tue, 09 Dec 2008 13:56:58 -0000

Hi BBarnes
We are using Telligent Community Server for blogs and our online community; Ideastorm is run a on Salesforce.com platform

Re: Dell Social Media Interview with Richard Binhammer

BBarnes — Tue, 09 Dec 2008 11:30:03 -0000

Great info Richard, would you mind sharing what platform or platforms Dell has deployed for your online community efforts? There are so many out there...not an easy decision to make.

Re: Dell Social Media Interview with Richard Binhammer

Lee Odden — Tue, 09 Dec 2008 10:17:44 -0000

Thank you for doing the interview Richard, it's much appreciated by me and especially our readers. We'll be posting such interviews every 1-2 weeks in our Social Media Smarts series.

Jacob, your retweets are very much appreciated - glad you liked the interview.

Re: Dell Social Media Interview with Richard Binhammer

Tom Lindstrom — Tue, 09 Dec 2008 09:38:49 -0000

Good interview.Getting information from people who work with these things every day is priceless.This is useful insider information compared to the ready-chewed social media stuff that circles around the web.

Re: Dell Social Media Interview with Richard Binhammer

jacobmorgan — Tue, 09 Dec 2008 00:08:38 -0000

absolutely great interview Lee and Richard. I wish everyone could see this. i love that you consider roi as something more than a dollar sign and the fact that you bring up internet stats and say "why wouldn't you use social media?" is something all execs needs to see.

i tweeted this a few times, great job and thanks for sharing guys!

Re: Dell Social Media Interview with Richard Binhammer

Richardatdell — Mon, 08 Dec 2008 22:16:54 -0000

Tom,Marcel, Carson, Justin appreciate the feedback and votes of confidence from you all for the direction and thinking that underpins it

Lee, thanks for the opportunity. Brian for the photo. You are so right about each situation being unique and different considerations come into play, as mentioned in your question about strategies and decision-making.

Matt, Banhammer has an interesting ring to it. I won't repeat another play on words sometimes used :-)

Re: Dell Social Media Interview with Richard Binhammer

franklin bishop — Mon, 08 Dec 2008 21:14:20 -0000

Awesome interview. That was actually quite interesting and it's always nice to see social media from different people's perspectives.

Re: Dell Social Media Interview with Richard Binhammer

Lee Odden — Mon, 08 Dec 2008 18:24:04 -0000

Hello Marcel, yes Richard did an excellent job and I agree he is definitely a pioneer in this space. Thanks to Brian Solis for an excellent photograph too.

Re: Dell Social Media Interview with Richard Binhammer

Lee Odden — Mon, 08 Dec 2008 18:22:58 -0000

Thanks Tom - Richard did a great job. I agree there are opportunities for early adopters, but social media isn't a blanket solution for everyone of course. Each situation is unique.

Justin, it seems like a no brainer to you and me, but in a large organization, there are many more risks to consider as well as long term thinking that isn't always easy to change. Those with legacy mindsets are also often those with the hands on the purse strings to pay for social media programs.

Re: Dell Social Media Interview with Richard Binhammer

Marcel LeBrun — Mon, 08 Dec 2008 17:16:23 -0000

Great interview, Lee. Richard is one of the pioneers in corporate listening & engagement and has personally done a great deal of good for the Dell brand.

Love the t-shirt in the picture, too.
Marcel
Radian6

Re: Dell Social Media Interview with Richard Binhammer

Carson McKee — Mon, 08 Dec 2008 15:19:21 -0000

Great stuff - how much more sense can it make? It's an exciting time...

Re: Dell Social Media Interview with Richard Binhammer

matt — Mon, 08 Dec 2008 15:18:24 -0000

Good interview. Although I was sincerely disappointed when I realized his name was "Binhammer" instead of what I originally read as "Banhammer" :(

Re: Dell Social Media Interview with Richard Binhammer

Justin Smith | Searching Solut — Mon, 08 Dec 2008 15:08:18 -0000

Really enjoyed this interview. Social media integration for the large business is such a no brainer. I still can't believe some haven't made the plunge. It's real, it's practical, and it's what people want.

Re: Dell Social Media Interview with Richard Binhammer

Tom Allinder — Mon, 08 Dec 2008 14:38:38 -0000

Wow, this is good gouge. Thanks Lee!

Still a great deal of resistance out there with regard to companies getting onboard with SM. It will change over time though.

Those getting onboard today will be the market leaders of tomorrow.