Online Marketing Blog - Latest Comments in Digital PR and SEO Series: Part 3 Social Media Monitoring

Re: Digital PR and SEO Series: Part 3 Social Media Monitoring

Judy Shapiro — Wed, 17 Sep 2008 22:03:03 -0000

Coming from a client perspective, I am used agencies NOT innovating because there's no money in it. In fact I wrote a blog post entitled, "what's the matter with agencies today", http://trenchwars.wordpress.... I am sure there are exceptions -- but that's the point. They are exceptions. The agency business model simply does not allow for investment in innovation. It's sad -- but true.

In the end, clients must come up with their own marketing model. In my case, I developed a "content campaign" model that allows me to seed a concept across a multitude of channels - blogs, article marketing, PR, SEO etc.

Once I had that model developed then I could engage agencies for some of the basic blocking and tackling. I suspect that many PR agencies will dabble in technology silo's, e.g. SEO or social marketing or blogger relations. Again they miss the big picture -- this "stuff" has to work together.

I keep tilting at windmills ... I'm the eternal optimist.

Re: Digital PR and SEO Series: Part 3 Social Media Monitoring

Mitch — Mon, 01 Sep 2008 17:47:06 -0000

Great article! PR and social media go hand and hand. Just look at how the democratic and repblican parties are utilizing twitter for the upcoming election.

Re: Digital PR and SEO Series: Part 3 Social Media Monitoring

Lee Odden — Sat, 30 Aug 2008 14:57:24 -0000

I don't think there are many media channels with a direct counterpart to old media. Besides old media/online media is an apples to oranges comparison. People watch TV and surf the web simultaneously. How do you segment those audiences?

Re: Digital PR and SEO Series: Part 3 Social Media Monitoring

LEON Bailey Green — Sat, 30 Aug 2008 11:44:14 -0000

Lee, I suppose what I mean is does every sector have a blog that has broken through to become as powerful as its old media counterpart? For instance, Perez Hilton has near enough the same amount of influence/readers/following as celebrity magazines - can this be said for every niche?

And although the internet is global by definition, do people still react more to homegrown content?

Re: Digital PR and SEO Series: Part 3 Social Media Monitoring

Lee Odden — Sat, 30 Aug 2008 11:35:16 -0000

Leon, I'll check that post out. With over 120 million blogs tracked by Technorati, there's likely a blog for just about every niche you can imagine. If a blog has subscribers, it has influence. You can use advanced social media monitoring and anlysis tools to determine which blogs have influence and to some extent how much. Our client Radian6.com does this quite well.

Re: Digital PR and SEO Series: Part 3 Social Media Monitoring

LEON Bailey Green — Sat, 30 Aug 2008 11:22:58 -0000

I wrote about SEO and PR coming together on E-Consultancy, there seemed to be mixed views. As for Blogger Relations this is something that needs to be taken seriously, however does every niche have enough blogs? and actually how many of them have any influence?

Interesting post.

Re: Digital PR and SEO Series: Part 3 Social Media Monitoring

paisley — Fri, 29 Aug 2008 09:13:36 -0000

another great article, thanks!