Online Marketing Blog - Latest Comments in Digital Reputation Management with SEO, Social Media & PR

Re: Digital Reputation Management with SEO, Social Media & PR

E. Furman — Wed, 12 Nov 2008 05:07:22 -0000

Hi,
Thank you Lee for a great post and thank you all for the interesting comments. I wanted to add the personal online reputation management aspect to the discussion and hopefully get your feedback re it's link to business ORM. We have developed an ORM tool to help individuals and businesses to promote, manage and control their online reputation in an easy and cost effective manner. our tool's name is www.lookuppage.com and we're serving over 40,000 users of which more them 50% are from the UK. Setting up your own LookupPage is free, and there are additional services such as a private domain name, page visitors statistics and a guaranteed top placement across all leading search engines using PPC for a fee.
We thing our tool is an integral part of any reputation management campaign and welcome all of you to test it - its free!
Cheers, E. Furman

Re: Digital Reputation Management with SEO, Social Media & PR

Brent Haeseker — Tue, 11 Nov 2008 14:26:30 -0000

Lee,

Excellent article and very timely as I'm addressing this more with our client base. Being pro-active with your brand keeps you from having to be reactive.

Thanks!

Brent

Re: Digital Reputation Management with SEO, Social Media & PR

Hitika Paul — Mon, 10 Nov 2008 08:19:12 -0000

Heyy Craig,

Yes, the business model is working pretty well.

Re: Digital Reputation Management with SEO, Social Media & PR

Emer Lawn — Mon, 10 Nov 2008 03:36:46 -0000

Hi Lee,

Thanks for the article...it's really insightful and puts a spin on the Online Reputation Management articles I've read recently. It's amazing really that this topic has been of such importance for so long, but it is still taking some of the big brands a long time before they realise they need to partake in the conversation if they want to stop the negative ones.

You mention Dell and Comcast as great case studies for learning from their mistakes...do you have any more information/resources on these cases? I'd be interested to learn all about them.

But the way you've outlined SEO and social media together here is what's really important. As a company in Ireland, the convergence of the two is still new...but we are actively providing social media solutions for all of our SEO clients.

Thanks again,
Emer Lawn

Interactive Return
Dublin Ireland

Re: Digital Reputation Management with SEO, Social Media & PR

lokesh — Mon, 10 Nov 2008 03:25:22 -0000

Yes i am agree with this article because SM make a bridge between customer with product. Thanks

Re: Digital Reputation Management with SEO, Social Media & PR

Allan — Mon, 10 Nov 2008 00:02:34 -0000

Thanks Joseph for your response. It's certainly an exciting problem for marketers and PR professionals to solve. My mind boggles at the cost of preemptively registering all the potential mispellings for your core domain name. The added expense of owning BRANDsucks.com or BRANDstinks.com or whatever have you is also very daunting.

I'm glad you sparked a worthy topic for consideration.

Re: Digital Reputation Management with SEO, Social Media & PR

Joseph Fiore — Sun, 09 Nov 2008 22:23:12 -0000

@Allan - good question, and a valid point to raise.

The takeaway from most ORM discourse is that if you keep a clean bill of record, you mitigate brand assualt. Taking this line of thinking to extreme irrationallity, if someone registers a gripe site (brandXYZsucks.com), then your company probably should have taken its head of the sand sooner.

However, there are always exceptions to the rule, and even the best run companies will have its share of critics. Similar to a title-holder in boxing, everyone wants a shot at exposing your Achilles' heel, and the same applies with those who carry strong brand and repuation currencies. The harshest and savviest critics, more often than not, tend to understand the ease of access that free tools can provide in terms of reaching audiences, and how to mobilize online support.

I've written a few tips that expand on the topic of brand assault in the past that might be of some use, however even if you are successful in tracking newly created URL's or domains, you need to devise an approach that explores the full spectrum.

For instance, while a dot com may still be one of the most attractive choices for those intent on petitioning an anti-brand campaign to Web audiences, the monitoring strategy ought to be comprehensive enough to include along with all the intentionally mispelt domain names, all the free-blogging platforms (i.e. brandXYZ.blogspot.com), Twitter and MySpace urls, spoofed IP's, text/word ad tracking (how else are they going to get people to find them) just to name a few, as the social aspects of the Web can carry just as much steam and generate similar if not greater attention in terms of search rank.

Ultimately, I view this as being part of an overall brand and reputation monitoring strategy, and an equally important aspect of staying on top of new online incidents.

Re: Digital Reputation Management with SEO, Social Media & PR

Allan — Sun, 09 Nov 2008 19:55:17 -0000

It's one thing to monitor the social networks for mentions of your brand. Is there any way to be aware of new URL or domains that contain your brand?

Re: Digital Reputation Management with SEO, Social Media & PR

Web Marketing by Justin McGill — Sat, 08 Nov 2008 17:51:11 -0000

I actually wrote about this a little while back in my blog, but you brought up some interesting tidbits. I had not heard of Trackur or Radian6 before. Thanks for the insight!

Re: Digital Reputation Management with SEO, Social Media & PR

Joseph Fiore — Fri, 07 Nov 2008 10:05:23 -0000

Lee, I had to drop-by again because your points on convergence inspired me to share our own experiences, and we would welcome any shared comments or insights.

Re: Digital Reputation Management with SEO, Social Media & PR

Vincent — Fri, 07 Nov 2008 07:56:10 -0000

I agree 100% with the article. One thing i keep hearing about though is the following "social media is the next big thing in marketing and SEO", well I got some news for them, social media is not the 'next' big thing, it IS ALREADY the big thing!

Im currently the CEO of a company called Websites R Us, we do website design and SEO and the very 1st thing we do in SEO is social media!

Re: Digital Reputation Management with SEO, Social Media & PR

Chase Granberry — Thu, 06 Nov 2008 16:03:49 -0000

Wow ... lots of people getting into the social media monitoring space.

Re: Digital Reputation Management with SEO, Social Media & PR

Michelle / chelpixie — Thu, 06 Nov 2008 16:01:26 -0000

I wish I were getting out of the city to listen to you speak at PubCon, Lee. But I'm tucked away in Boston for the time being.

I think that you are making a strong point that businesses need to pay attention to what others are saying about them, especially when it comes to negative blog posts that are harmful if not responded to correctly and quickly.

We're creating a way to track that at Vibemetrix and track your interaction with bloggers. It's been a lot of hard work but we hope to make it better for companies to see what's going on with their products and reach out to bloggers that are evangelists as well as step into any negative situations that result.

Re: Digital Reputation Management with SEO, Social Media & PR

Cari — Thu, 06 Nov 2008 14:52:27 -0000

I totally agree- every company is a candidate for online reputation management. There are so many conversations going on online, some are bound to be about your company or industry. But, like you said, some businesses are totally oblivious to the fact that anything is being said. That's why we started a buzz marketing company that get businesses involved in online conversations.

Cari
Buzz.io

Re: Digital Reputation Management with SEO, Social Media & PR

Craig Oda — Thu, 06 Nov 2008 09:55:59 -0000

Hitika, I notice that Empower Research is trying to put the costs of market analysis offshore in India. I'd be curious as to whether this is working out or not.

Re: Digital Reputation Management with SEO, Social Media & PR

Hitika Paul — Thu, 06 Nov 2008 05:13:28 -0000

Hi Lee,

Indeed an Interesting blog! I totally agree with you when you say that social media is "a significant contributor to influence online". In fact, we at EmPower Research (www.empowerresearch.com) have helped many clients in tracking and analyzing user generated media.
According to a recent MarketTools report, 70% of US adults visit blogs, social networks, online communities or other forms of social media. Hence, in my personal opinion, companies can create a great reputation for themselves, if they leverage social media tactically.

Re: Digital Reputation Management with SEO, Social Media & PR

Sharon Wilson — Wed, 05 Nov 2008 22:55:21 -0000

The rise in importance of Social Media is such a fascinating trend to observe and be a part of - I really enjoyed reading your insight and tips on this!

Re: Digital Reputation Management with SEO, Social Media & PR

Joseph Fiore — Wed, 05 Nov 2008 19:29:55 -0000

Thanks Craig! I'll follow you on Twitter :)

Re: Digital Reputation Management with SEO, Social Media & PR

Craig Oda — Wed, 05 Nov 2008 19:00:31 -0000

Joseph, I clicked on your name. That RepuMetrix software looks pretty sweet. We should exchange information on FaceBook or something like that.

Re: Digital Reputation Management with SEO, Social Media & PR

Joseph Fiore — Wed, 05 Nov 2008 17:25:28 -0000

yeesh... I messed-up on the

Re: Digital Reputation Management with SEO, Social Media & PR

Joseph Fiore — Wed, 05 Nov 2008 17:20:27 -0000

Elliot, thanks for sharing. I just posted a blog about the importance of being "Ad-Keen", and why online marketplace and classified sites are important to include in any brand and online reputation monitoring strategy.

Re: Digital Reputation Management with SEO, Social Media & PR

Joseph Fiore — Wed, 05 Nov 2008 17:10:41 -0000

Craig, I think a backlash can happen both ways. Some very smart people have talked about environmental stewardship from opposite ends of the continuum. Jerry Stifleman explains why "Greenhushing Doesn't Help Anyone: Why Green Business Should Speak Up". And at the same time, companies must tread cautiously in their approach because making RAN's Greenwash of the Weekcan quickly catapult your brand to appear in the dictionary.com definition for law of unintended consequences.

Re: Digital Reputation Management with SEO, Social Media & PR

Craig Oda — Wed, 05 Nov 2008 16:47:15 -0000

Joseph, do you think that there is any backlash in appearing too green? Companies that aren't really doing anything for the environment getting a reputation as a poser that exploits the environment?

Re: Digital Reputation Management with SEO, Social Media & PR

Elliot K — Wed, 05 Nov 2008 13:22:37 -0000

Spot on, Lee. Video at page top at http://tinyurl.com/6x2gwb is an interesting case of what can happen to people's reputation beyond their control.

Re: Digital Reputation Management with SEO, Social Media & PR

Joseph Fiore — Wed, 05 Nov 2008 13:21:35 -0000

Hi Lee,

Thanks for this post and sharing your insights.

We see going "green" and environmental stewardship on an almost equal footing with corporate reputation, and quickly becoming one of the strongest currencies among supporters of social justice and corporate responsibility. Our firm has expanded our metrics to include the monitoring of eco-topics, specifcally those discussions which are impressing or angering Web audiences. We call this the