Online Marketing Blog: Enterprise Social Media Interview with Jim Cuene and Douglas Pollei
Mike Chapman
· 1 year ago
Excellent post. I'm going to keep this very handy. Thank you.
Adam
· 1 year ago
"In the early days of the Internet, this was done by newsgroups, email, or bulletin boards. Now there are large online spaces you can connect like Facebook, Myspace, or LinkedIn. Connections can be on these large sites or it can be in smaller sites as well with persons of likeminded interests. The whole point is to participate (connect and share) and not to be idle on the sidelines"
Plenty of people still use newsgroups, email and bulletin boards.
Just FYI. All the new tools get all the buzz, but there are still plenty using the basic, simple and effective things. They're not glamorous but they still foster community.
Bev Barnett
· 1 year ago
Excellent overview of how media is evolving, thanks.
To address Adam's comment about plenty of people still using newsgroups, email and bulletin boards... true, but as with any technologal evolution, the catalyst for change is efficiency and in this case the driver is content explosion. Social media tools allow us to create our own filters and categories, where we used to have to depend on the media, the record companies, etc. to provide that filter.
If my blog search window in NetVibes wasn't set for Technorati to send me a constant stream of blog posts related to Enterprise 2.0, I never would have found this post.
Todd Mintz
· 1 year ago
It's nice to see "corporate types" talk with this level of candor and use words like "mindf***". A most interesting interview.
Adam
· 1 year ago
bev - nice blog - we have alot in common (both being into music and new media)
great post Lee, I really appreciate hearing things from the big enterprise perspective.
Mike Moran
· 1 year ago
Excellent interview, Lee. I've always defined social media as people + message + Internet, and as an employee of a big company (IBM), I've always been fascinated by how hard it is for some big companies to get started. I am becoming more convinced that the Internet challenges the culture of every company that predates the Web. I remember interviewing someone from a company that had a reputation as being extremely innovative, with no management hierarchy, who was extremely uncomfortable with blogging. It turned out that their culture was so team-oriented that blogging called too much attention to an individual voice.
Start small, so the costs and risks are low is great advice. I like to say that you should give senior management a dial rather than an on/off switch--don't ask them if we should do blogging or not; ask them if it's OK for these three people to blog--you can cut that back or add more as you see how it goes. Management needs control, but you can do it the way you do with a three-year-old. Not, "Do you want to put on your shirt?" but rather, "Which shirt do you want to put on?"
kenekaplan
· 1 year ago
Wow, I really enjoyed this post and will be sharing it with my partners in communication. I'm a big fan of Douglas. He asks great questions, connects many dots and gently shares insights that connect and encourage people to keep working their magic. A benevolent change agent.
Duality reality is still churning inside Intel, but more attention and resources are now moving in the right direction -- where the people are thanks to energized employees working together to help do great things. It's an amazing time of culture shifting and reinvigoration.
All Comments
Plenty of people still use newsgroups, email and bulletin boards.
Just FYI. All the new tools get all the buzz, but there are still plenty using the basic, simple and effective things. They're not glamorous but they still foster community.
To address Adam's comment about plenty of people still using newsgroups, email and bulletin boards... true, but as with any technologal evolution, the catalyst for change is efficiency and in this case the driver is content explosion. Social media tools allow us to create our own filters and categories, where we used to have to depend on the media, the record companies, etc. to provide that filter.
If my blog search window in NetVibes wasn't set for Technorati to send me a constant stream of blog posts related to Enterprise 2.0, I never would have found this post.
http://tinyurl.com/6x8qdj
And other photos: http://tinyurl.com/6yknbb
Start small, so the costs and risks are low is great advice. I like to say that you should give senior management a dial rather than an on/off switch--don't ask them if we should do blogging or not; ask them if it's OK for these three people to blog--you can cut that back or add more as you see how it goes. Management needs control, but you can do it the way you do with a three-year-old. Not, "Do you want to put on your shirt?" but rather, "Which shirt do you want to put on?"
Duality reality is still churning inside Intel, but more attention and resources are now moving in the right direction -- where the people are thanks to energized employees working together to help do great things. It's an amazing time of culture shifting and reinvigoration.