We recently had a mail server crash and one of our clients who uses email to communicate amongst some 80 - 100 employees could have used Twitter for a back up. I'm thinking that when email fails (which occasionally happens) companies can use Twitter when mass communicating amongst several employees, so long as the communications are not confidential.
Lee Odden
· 2 years ago
Thanks for the links Li.
David, that's a good tip! Especially if IM is not allowed or blocked on a network. The Twitter groups application mentioned above could make it easy to write one message for distribution to many people.
Chris Dohoman
· 2 years ago
I've noticed you are really stepping up on the Twitters Lee. I'm starting to come around on it and this article will help me learn how to make the most of it with a current project I plan on launching soon. Keep it coming!
David Alston
· 2 years ago
Great post Lee. I'm speaking on a panel tonight in Portland and I was going to bring up Twitter as a great networking tool etc... I now will tell folks to check out your post as well.
Lee Odden
· 2 years ago
Thanks Chris and David. Much appreciated. Feel free to encourage others to leave any TwitTips!
Christopher Rollyson
· 2 years ago
Awesome contribution, thanks!! From a P2P communication perspective, I believe that Twitter holds tremendous promise; it's a way, for example, for distributed project teams to come to understand the rhythm of members' lives and can therefore reduce transaction costs.
Gyutae Park
· 2 years ago
Great article. I've never considered Twitter as a marketing tool, especially with so many social media outlets available these days. However, I think these are great tips that can effectively and efficiently promote a business. Thanks!
Matt Ellsworth
· 2 years ago
Good advice - I have been using twitter for a while now. Its a great tool.
Xavier Vespa
· 2 years ago
Twitter is a wonderful tool, and your post helps understanding just how good it gets.
Lee Odden
· 2 years ago
Christopher, that's a good example, thank you.
Thanks for the feedback Gyutae, Matt and Xavier.
One thing I think marketers need to be careful of with Twitter, as with all social media communities, is to focus on providing value and not treating it simply as another place to dump their formal marketing messages.
vince bank
· 2 years ago
Super article Lee - I agree with your comment Twitter not being another place to dump messages. I've recently blogged about how some politicians are blowing it with a blast approach; social media involves gentle courtship!
Thanks for your insights, Vince Bank
Barry Welford
· 2 years ago
Great article, Lee. I was a doubting Thomas for quite a time. However it has my vote, particularly if you're about to do something out of the ordinary. Who knows in this huge Internet world may just spot it and make the link.
John Clinebell
· 2 years ago
Thanks for the tips! We're definitely going to start using Twitter for our real estate marketing blog.
Lee Odden
· 2 years ago
Thanks Vince, Barry and John.
I'll have to admit there's quite a bit I've not included as far as actual "how to's" but at least posts like this might get more people using Twitter, which helps everyone.
Robin Seidner
· 2 years ago
Thanks Lee, these are great. I was on a panel in Portland just this past Thursday, and many of the attendees (PR folks) had no idea of Twitter. I will make sure to point some to your post, thanks.
Charlie Anzman
· 2 years ago
Nice job Lee ! (Just added you :)
Chandra
· 2 years ago
Thanks for the insight on Twitter. Sounds like a sure thing to add to the marketing mix. I'm taking a professional internet marketing course in SF and I'll be sure to share this resource with the group!
Boris
· 2 years ago
Is Twitter useful for SEO? After all my site is B2B and none of my clients Twitter... So far anyways...
Lee Odden
· 2 years ago
Hi Robin, thanks for that. I hope it's useful. I already have a number of additional Twitter resources to add.
Thanks Charlie.
Boris, Twitter is not for SEO - directly anyway. Besides, the SEO so many are practicing these days is on it's way out, dead.
Sarah Van Elzen
· 2 years ago
"It’s tempting to post something to get it off your chest as I did when a bike was stolen outside my office window and I pulled it out of the truck as the thieves drove away - all during a conference call. I felt I had to tell someone and I certainly couldn’t interrupt the guys from Intel, Ogilvy and iProspect I was on the call with."
Was this the Bulldog PR University Web Traffic audio conference? We wondered why you fell off for a little while there...
Lee Odden
· 2 years ago
Hi Sarah, yes that was it. :)
Sarah Van Elzen
· 2 years ago
Those Minneapolis bike thieves - you've gotta keep your eye out :)
Lee Odden
· 2 years ago
Ha, it was weird. It was certainly unexpected right in the middle of the day out here in the burbs on the lake.
Zena Weist
· 2 years ago
Thanks for the useful post. It captures the Twitter essence.
Wayne Smallman
· 2 years ago
I was a relatively early adopter of Twitter, which made sense for a while.
Most of the reasons that people quote as why Twitter is relevant are the very reasons I'm not on there any more.
For me personally, Twitter is more hassle than it's worth, and it's barely social anything, micro other otherwise.
Pownce is micro-blogger. And with the insane character limit in Twitter, it's atto-blogging at best...
Marjolein Hoekstra
· 2 years ago
Just for fun, I created a couple of Twitter resources myself that people may want to check out:
a Twitter news radar: http://snipr.com/twitter_grazr - this list consists of over 50 blogs and news feeds from Twitter-related sites and services, displayed in an embeddable Grazr widget.
a Twitter account that follows about 100 Twitter accounts from Twitter tool developers: http://www.twitter.com/twtooltrack - open the With Others tab to get a time line from all accounts subscribed to.
I'd be curious to get your feedback to these two initiatives.
Lee Odden
· 2 years ago
Thanks Marjolein! Updates on that second tool/account are protected.
Marjolein Hoekstra
· 2 years ago
Hi Lee, Now that's weird, I never consciously ticked that box to protect the updates. I opened the account immediately. Thanks so much for bringing this to my attention.
Ela
· 1 year ago
Great post When I had a first look at twitter, it didn't become a pasionate aboat it? Why? It seemed that there is lots of irrelevant details of twitters lives such as I have just landed in NY etc. From my point of view there was too much information to get through. I have changed my mind, I had a look at several twitters sites and Twitter is about bringing people together and it features a vibrant community with lots of interesting info and news. you convinced me that it's high time I included twitter into mix marketing:)
James
· 1 year ago
Really informative article, it helped me a lot, had to come back a few times and readi it again. keep up the good work, thanks
Chris Vendilli
· 1 year ago
Hey Lee,
I know this is like a year after your original post, but heck, I figured "why not?" Right?
Here's a few more twitter tips to add to your helpful list:
#1.) Go grab a free account at www.twitterfeed.com and get it all setup to work with your blog. You can use this free service to AUTOMATICALLY post the title of every new blog post you make to your twitter profile, along with a link back to that blog post. It's tremendously valuable.
#2.) Go grab a free account at www.tweetlater.com and setup an "auto-welcome direct message" by following the instructions. In that message say something like "Thanks for following me on Twitter. I appreciate the follow & you're welcome to come check out my blog at www.ProFromGo.com/blog"
#3.) Post when you feel like it and just go on there to have fun, because you've already implemented two awesome tools that are going to take care of AUTOMATICALLY getting you traffic. By just going on there and exchanging thoughts & ideas with other users you'll quickly attract new followers.
If you like these tips I have lots more that I included in a free report titled "The Twitter Report" along with some helpful videos too...
IT'S FREE, so you have nothing to lose. If anything it will save you time tinkering around with Twitter because we've already figured it all out for you & documented our recommendations in this helpful guide along with videos:
Let me know what you think. I'm easy to get a hold of...
Sincerely,
Chris Vendilli
Barb Chamberlain
· 1 year ago
This is a great post even a year later--glad @DBSInteractive Tweeted it today! I just established a Twitter account for my campus and need to get it launched the right way, so I'll be following lots of the links for more.
For those who are into data, go to the Center for Media Research blog section at www.mediapost.com/blogs. Create an account and log in to get access to a free study "Walking a Day in Subscribers' Shoes," on age groups and their media/marketing preferences.
Bottom line of the study is that there are some groups with a strong aversion to direct marketing in the SMS world so you might actually hurt yourself if you come on too strong.
They highlight six personas & how they interact with different media: Wired Consumers Young Homemakers Retired College Students Teens Established Professionals
@BarbChamberlain
Cheavor
· 1 year ago
I totally agree with the tips outlined in this post. All of them are fantastic ways to use Twitter. I especially agree with the method of following interesting poeple on twitter, and most of them will follow you back.
* It's worth noting that a Great way to use twitter is as a mixture of Personal & Business/Promotional reasons.
* If you Only post links to promote OR Only post random thoughts, chances are most of the interesting people won't follow you.
* BUT, if you mix it up a bit with both Personal thoughts & Business/Promotional tweets, You'll come away with a fine blend and great results.
Jenn Deering Davis
· 1 year ago
It's awesome that a blog post you wrote a year ago still has so much comment activity! I guess that means you've got good content. :)
It's been really interesting to watch how Twitter has evolved over the past 18 months as more and more businesses have started to use it as a marketing and community management tool. Some of them are doing a great job, following many of the guidelines posted here, but some are definitely missing the point.
I've been particularly interested in how companies are using Twitter in third-party applications. We recently launched CheapTweet, a site that aggregates tweets about retail deals, specials and sales. CheapTweet users can find, save and vote on deals. On Twitter, stores can post information about their deals, but only their Twitter followers see that information. With CheapTweet, a store's deals are distributed to a much wider - and generally motivated - audience. It's just one example of how Twitter can be extended beyond the simple post and reply model, which I think is happening more and more often.
All Comments
Great post! Got a few articles on twitter I've done, might help out some people too:
- Twitter's 140 Characters Teach Wonderful Lessons
- How Twitter Could Become Useful To Businesses
~Li (the other one :) )
David, that's a good tip! Especially if IM is not allowed or blocked on a network. The Twitter groups application mentioned above could make it easy to write one message for distribution to many people.
Thanks for the feedback Gyutae, Matt and Xavier.
One thing I think marketers need to be careful of with Twitter, as with all social media communities, is to focus on providing value and not treating it simply as another place to dump their formal marketing messages.
Thanks for your insights, Vince Bank
I'll have to admit there's quite a bit I've not included as far as actual "how to's" but at least posts like this might get more people using Twitter, which helps everyone.
Thanks Charlie.
Boris, Twitter is not for SEO - directly anyway. Besides, the SEO so many are practicing these days is on it's way out, dead.
Was this the Bulldog PR University Web Traffic audio conference? We wondered why you fell off for a little while there...
Most of the reasons that people quote as why Twitter is relevant are the very reasons I'm not on there any more.
For me personally, Twitter is more hassle than it's worth, and it's barely social anything, micro other otherwise.
Pownce is micro-blogger. And with the insane character limit in Twitter, it's atto-blogging at best...
a Twitter news radar: http://snipr.com/twitter_grazr - this list consists of over 50 blogs and news feeds from Twitter-related sites and services, displayed in an embeddable Grazr widget.
a Twitter account that follows about 100 Twitter accounts from Twitter tool developers: http://www.twitter.com/twtooltrack - open the With Others tab to get a time line from all accounts subscribed to.
I'd be curious to get your feedback to these two initiatives.
Now that's weird, I never consciously ticked that box to protect the updates. I opened the account immediately. Thanks so much for bringing this to my attention.
When I had a first look at twitter, it didn't become a pasionate aboat it? Why? It seemed that there is lots of irrelevant details of twitters lives such as I have just landed in NY etc. From my point of view there was too much information to get through. I have changed my mind, I had a look at several twitters sites and Twitter is about bringing people together and it features a vibrant community with lots of interesting info and news. you convinced me that it's high time I included twitter into mix marketing:)
I know this is like a year after your original post, but heck, I figured "why not?" Right?
Here's a few more twitter tips to add to your helpful list:
#1.) Go grab a free account at www.twitterfeed.com and get it all setup to work with your blog. You can use this free service to AUTOMATICALLY post the title of every new blog post you make to your twitter profile, along with a link back to that blog post. It's tremendously valuable.
#2.) Go grab a free account at www.tweetlater.com and setup an "auto-welcome direct message" by following the instructions. In that message say something like "Thanks for following me on Twitter. I appreciate the follow & you're welcome to come check out my blog at www.ProFromGo.com/blog"
#3.) Post when you feel like it and just go on there to have fun, because you've already implemented two awesome tools that are going to take care of AUTOMATICALLY getting you traffic. By just going on there and exchanging thoughts & ideas with other users you'll quickly attract new followers.
If you like these tips I have lots more that I included in a free report titled "The Twitter Report" along with some helpful videos too...
IT'S FREE, so you have nothing to lose. If anything it will save you time tinkering around with Twitter because we've already figured it all out for you & documented our recommendations in this helpful guide along with videos:
http://www.TwitterHints.com
Let me know what you think. I'm easy to get a hold of...
Sincerely,
Chris Vendilli
For those who are into data, go to the Center for Media Research blog section at www.mediapost.com/blogs. Create an account and log in to get access to a free study "Walking a Day in Subscribers' Shoes," on age groups and their media/marketing preferences.
Bottom line of the study is that there are some groups with a strong aversion to direct marketing in the SMS world so you might actually hurt yourself if you come on too strong.
They highlight six personas & how they interact with different media:
Wired Consumers
Young Homemakers
Retired
College Students
Teens
Established Professionals
@BarbChamberlain
* It's worth noting that a Great way to use twitter is as a mixture of Personal & Business/Promotional reasons.
* If you Only post links to promote OR Only post random thoughts, chances are most of the interesting people won't follow you.
* BUT, if you mix it up a bit with both Personal thoughts & Business/Promotional tweets, You'll come away with a fine blend and great results.
It's been really interesting to watch how Twitter has evolved over the past 18 months as more and more businesses have started to use it as a marketing and community management tool. Some of them are doing a great job, following many of the guidelines posted here, but some are definitely missing the point.
I've been particularly interested in how companies are using Twitter in third-party applications. We recently launched CheapTweet, a site that aggregates tweets about retail deals, specials and sales. CheapTweet users can find, save and vote on deals. On Twitter, stores can post information about their deals, but only their Twitter followers see that information. With CheapTweet, a store's deals are distributed to a much wider - and generally motivated - audience. It's just one example of how Twitter can be extended beyond the simple post and reply model, which I think is happening more and more often.
CheapTweet is at http://cheaptweet.com