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FreePRWeb.com still offers this valuable service.
Have a look at http://www.freeprweb.com
Free Press Release Wire
Excellent posting. It is indeed a challenge to balance keyword targeting with editorial excellence sufficient to warrant actual journalist or publisher attention.
Of course tieing the traffic analysis closely to a revenue objective helps both the firm providing the service and the client to see the value in the project.
Good work with the list of distribution services.