Online Marketing Blog - Latest Comments in New Study on Google Ranking Factors

Re: New Study on Google Ranking Factors

Publicidad en Internet — Sun, 03 Jun 2007 16:25:52 -0000

Hello,
Nothing new in Google Ranking factors study. I agree with David Eaves, what about domain age? that's really an important factor.

Re: New Study on Google Ranking Factors

simonc — Wed, 30 May 2007 08:56:01 -0000

Nice article and comments, very informative thanks!

Re: New Study on Google Ranking Factors

Daniel Travolto — Wed, 30 May 2007 08:29:07 -0000

Keywords in the title are by far the most important.
I agree.

good backlinks is the second most important in my opinion

Re: New Study on Google Ranking Factors

Krunal — Tue, 29 May 2007 01:31:49 -0000

So, does this study means.. content is no important or has less important??
this seems to be very unacceptable as per any SEO view

Re: New Study on Google Ranking Factors

David Eaves — Sat, 26 May 2007 12:19:49 -0000

Good read, I'm suprised domain age isn't mentioned in this one though, seems to be a very big one!

Re: New Study on Google Ranking Factors

Yann Sauvageon — Sat, 26 May 2007 07:20:26 -0000

Well, all theses elements seem to be quite true and there is effectively nothing really new about that.

I would probably detail the inbound links factor. Indeed, a perfectly optimized website will never ranked without good links, that means:
- relevant links
- links from popular pages
- links from trusted websites
- topical links from your community
- fresh and renewing links

And to obtain those links, no better than a good and appealing content or innovative services.

SEO is all about that :
- Good content / Innovative Services
- A good technical structure
- A little push trough PR actions
- And why not, classic netlinking on major directories

Re: New Study on Google Ranking Factors

Mike — Thu, 24 May 2007 06:43:44 -0000

True, the study does not list any new points but that simply means that the good old SEO rules still apply.

Of the last 10 optimized blog posts, I got each post to the first page of Google. Wanna find out what I look at?
Check out my blog.

Re: New Study on Google Ranking Factors

Brian — Wed, 23 May 2007 16:04:53 -0000

That's very interesting about the H tags. H1 probably has diminished in importance a little but to not have any effect at all is suprising to me. Most pages i come across never go deeper than an H 3 tag usually.

Re: New Study on Google Ranking Factors

Lee Odden — Wed, 23 May 2007 13:47:28 -0000

Subscription management fixed.

Re: New Study on Google Ranking Factors

SEOidiot — Wed, 23 May 2007 13:42:00 -0000

haha lol

Re: New Study on Google Ranking Factors

@Michael_Martinez — Wed, 23 May 2007 10:24:10 -0000

Lee: "Brandon and SEO india, H1 is probably degraded in importance/influence for the same reason meta keywords are."

We have yet to see any evidence that H1 headings have no impact on rankings.

BTW -- I cannot unsubscribe from the comment notifications. I keep getting a 404 error when I try to manage my subscriptions.

Re: New Study on Google Ranking Factors

Lee Odden — Wed, 23 May 2007 09:03:13 -0000

Brandon and SEO india, H1 is probably degraded in importance/influence for the same reason meta keywords are.

Re: New Study on Google Ranking Factors

Gino Cosme — Wed, 23 May 2007 08:22:32 -0000

If there is one thing that is true, online eMarketing tactics deserve an integrated and multifaceted approach. The same applies to SEO. The most important thing to understand is how search engines gather their information, what they seek to deliver, what possible factors could help, and what searchers themselves want in return.

Re: New Study on Google Ranking Factors

@Michael_Martinez — Wed, 23 May 2007 05:47:02 -0000

It should not come as a surprise that repetitious use of keywords in the page elements has an impact on relevance. Emphasis also plays a part. But, again, the analysis is flawed because their methodology doesn't make any provision for isolating factors.

Re: New Study on Google Ranking Factors

Seo India — Wed, 23 May 2007 04:53:54 -0000

What made you think that H1 tag is less effective then H2-H6 tags? can you please explain it in detail.

Re: New Study on Google Ranking Factors

Suhrud Potdar — Wed, 23 May 2007 04:40:35 -0000

Good inshort listing! but to make these effective you need to have a good content!

Whatever versions the search engines upgrade to, one thing they cant go without is -The CONTENT.

Write a good content on the targeted topic, keep adding few bits of new information to it, keeping it LIVE!

Highlight your keywords/phrases in proper grammatical sentences and marking their presence in form of document summary at start/end of document may also help both; the humans and spiders. That helps them to guess on - what the page is about. The Page Title should be well a formated sentence, commenting about the current document!

With new Google Universal Search - the content should now come in all forms- web page text, images and videos!

Lastly, I think Its a simple rule to follow - Make it appealing for the people and the spiders will crawl in!

Re: New Study on Google Ranking Factors

Brandon — Tue, 22 May 2007 22:04:21 -0000

Nice break down, why do you think the h1 tag had little affect ?

Re: New Study on Google Ranking Factors

@Michael_Martinez — Tue, 22 May 2007 18:13:46 -0000

Lee Odden wrote: "If you are aware of a credible study, feel free to share."

Heh. Well, that's the million-dollar question, isn't it?

I think there are many interesting papers out there but once you venture into the realm of figuring out what works better, you paint yourself into a corner.

Isolating one factor from all others requires a lot more work than any of the studies I've read have put into the process.

Re: New Study on Google Ranking Factors

dian — Tue, 22 May 2007 16:45:06 -0000

Seems I do the same with drew did...
Create a good content everyday while let Search engine do what they should do :-)

Re: New Study on Google Ranking Factors

Brad Henry — Tue, 22 May 2007 13:37:26 -0000

Good list of the basics but I still think the keyword in the filename does play an important role, especially for keywords that are in the medium to medium low competitive range.

Re: New Study on Google Ranking Factors

Lee Odden — Tue, 22 May 2007 12:53:44 -0000

Hey Michael, I don't think there are any claims to being "statistically" valid if that's what you mean. And in that vein, it's not any more or less valid than the SEOmoz survey.

If you are aware of a credible study, feel free to share.

Re: New Study on Google Ranking Factors

@Michael_Martinez — Tue, 22 May 2007 11:39:59 -0000

The study is invalid. They made no apparent effort to statistically isolate the criteria so they have not shown a correlation between any of their factors and rankings.

Re: New Study on Google Ranking Factors

Lee Odden — Tue, 22 May 2007 10:43:02 -0000

Good point Drew. I think people that only do SEO and nothing else to market a web site get a little too caught up in it. When you have multiple channels of promotion, you have a lot more to work with and less need to obsess about any one set of tactics.

Re: New Study on Google Ranking Factors

Drew Stauffer — Tue, 22 May 2007 09:52:45 -0000

I agree about all your eggs in one basket. Some days I wake up and I don't want to check rankings or anything that has to do with SEO. All I want to do is try and create good content with "SEO best practices" in place and let the search engines do what their gonna do. You can waste all your time chasing algorithms, too much time if you ask me.