DISQUS

Phil Gomes · 2 years ago

- Popular Delusions and the Madness of Crowds, Charles, Mackay

- Rhetoric, Aristotle

- We The Media, Dan Gillmor

- The New Competitor Intelligence, Leonard Fuld

- Competitive Communication, Barry Eckhouse

Shane Kane - TitleSuccess.com · 2 years ago

Let's not forget Ogilvy on Advertising. This classic contains tons of invaluable information on the psychology of marketing.
I read it at least once a year and most of Ogilvy's ideas still ring true to this day.

Geoff Livingston · 2 years ago

Thanks for including us, Lee! I'd also like to recommend Naked Conversations by Scoble and Israel. I found it to be highly influential.

Lee Odden · 2 years ago

Geoff, that was a HUGE oversight on my part. Thank you for mentioning it.

Brian Solis · 2 years ago

Thanks for the mention Lee!

Rusty at Digital Marketing · 2 years ago

I'd recommend(a) Relationship Marketing and (b)Total Access (2 books), both by Regis McKenna (the man who wrote the first marketing plan for the Apple Macintosh, among many, many other claims to fame).

Dealing with Darwin by Geoffrey Moore (or any of Geoff Moore's books) is great. The Fall of Advertising and the Rise of PR by Al Ries and Laura Ries is good.

I 100 percent agree with other people who suggest Ogilvy on Advertising as required reading. It's the best book I've ever read on advertising.

An excellent list of Marketing Gurus and their books is at:
www.marketingminds.com.au/features/gurus.html

Marketing Minds also have an excellent - and well organized - catalogue of recommended reading on PR, and all types of marketing topics.

Our own Digital Marketing website (www.digitalmarketing.us) has lots of other recommended reading.

Hope this is useful,

Rusty.

David Meerman Scott · 2 years ago

Thanks for including my book. Great company indeed!

Cheers, David

Mike Moran · 2 years ago

Thanks for including my books, Lee. One that I never see mentioned that I have learned a lot from is "Response: The Complete Guide to Profitable Direct Marketing" by Lois K. Geller. It took me from being a complete neophyte in direct marketing to someone who could figure out how to apply those traditional techniques to the Web. I feel strongly that every Web marketer needs to learn direct marketing principles to some degree in order to create the feedback loop that tells them what is working and what isn't.

Michael Woo · 2 years ago

Hey great list, thanks!

Mike Mothner · 2 years ago

The Long Tail is a must-read for anyone involved in this industry - I've read a lot of books about online marketing but this is truly one of the best out there. I definitely recommend it to anyone looking to more fully grasp the theoretical concept underlying online marketing and the Internet.

WebSpaza · 2 years ago

"A smile in the mind"

This title from Phaidon Press is certainly a classic and helped me face the firepit of weekly campaigns at the AAA School of Advertising. Highly recommended.

craig hepburn · 2 years ago

hi i have just finished reading 2 fantastic books that i would whole heartedly recommend. The first is Wikinomics by Dan Tapscott and Anthony D Williams and the second is The world is flat by Thomas L Friedman . Both are really topical at the moment with the wave of social computing. Thanks craig.

Paul Gillin · 1 year ago

Thanks for the nice recommendation, Lee. I'd also suggest Everything is Miscellaneous by David Weinberger. It's a wonderful work of scholarship that's also engaging and enjoyable to read.