Online Marketing Blog - Latest Comments in Subscribers Are Vital For An Online Marketing Growth Strategy

Re: Subscribers Are Vital For An Online Marketing Growth Strategy

sapience — Fri, 17 Jul 2009 23:41:10 -0000

It's really unbelievable for that RSS rate is 11%,you told a good way for connection and about the advantages of the same,one big network is better than many small networks

Re: Subscribers Are Vital For An Online Marketing Growth Strategy

Rob — Fri, 17 Jul 2009 13:31:18 -0000

I'll be Sneezing this article in a few.

Re: Subscribers Are Vital For An Online Marketing Growth Strategy

Carter Edsall — Thu, 16 Jul 2009 16:14:58 -0000

"A simple, effective way to have your messages make the largest impact is to build one consolidated source for distribution."

If a new site does not advertise a rainbow of outlets (rss/email, Twitter, Facebook, MySpace...) does it lend a less-than-hip image? Are all of these needed to legitimize a new network?

Re: Subscribers Are Vital For An Online Marketing Growth Strategy

Devashish — Tue, 14 Jul 2009 18:11:00 -0000

Great post.
11% ...really ! Never thought it could be . Anyways i think that besides the subscribers ,the people who visit the site are also important,more than that retaining them.
Have you guys heard bout ReTargeter. They are cool.. They actually retain the people who visit sites. Pretty kewl idea.

Re: Subscribers Are Vital For An Online Marketing Growth Strategy

Matt Davies — Tue, 14 Jul 2009 10:44:34 -0000

Twitter is my RSS feed. Virtually all the bloggers I follow have a Twitter account which they use to update their follows after they've posted. If I don't get that reminder to check out their blog every now and again, chances are I'll forget about it.

Re: Subscribers Are Vital For An Online Marketing Growth Strategy

Dayne — Tue, 14 Jul 2009 09:11:37 -0000

I think the Social Proofing is the most important point you make here, Adam.

When I visit a blog for the first time either through a search query or through a link I follow on Twitter, I usually notice things like badges and subscriber statistics. I'll then scan the article for topics I'm interested in and if the article is promising, the design is pleasing, and the social proof prominent I'll read the article in depth and likely add it to my RSS feed.

I like how one of the themes you touch on often is pull vs. push marketing. While it takes time to build a loyal subscriber list it ultimately works in your favor to have fans who are willing to create pull for your content.

As you say, it's all about connections and having a base of quality subscribers is proof to yourself that you're succeeding in making meaningful connections on the Web.

Thanks for writing another great article.

Dayne

Re: Subscribers Are Vital For An Online Marketing Growth Strategy

David — Tue, 14 Jul 2009 04:04:00 -0000

Your points are well-thought out and very insightful. I can't believe that RSS adoption rate is only 11%. Thanks for that input.

Re: Subscribers Are Vital For An Online Marketing Growth Strategy

jack. — Tue, 14 Jul 2009 02:57:35 -0000

Yeah the RSS adoption rate is meaningless because it ignores who uses RSS and how they're using it - these are the people that pass your content on and get it into the wider web.

Re: Subscribers Are Vital For An Online Marketing Growth Strategy

Anthony Bloch — Mon, 13 Jul 2009 19:54:44 -0000

Great article. You gave me a few things to chew on. I also can't beleive that RSS adoption rate is only 11%.

Re: Subscribers Are Vital For An Online Marketing Growth Strategy

Erin Bury — Mon, 13 Jul 2009 12:36:22 -0000

Great post!

I was really surprised to learn that the RSS adoption rate is only 11% - that seems so low!

Like the concept of social proofing - makes sense that you'd want to know where someone is online and what kind of content they're sharing before you trust them.

Thanks for the insights!